About CasaDay Press
The Founder’s Story
At seventy-seven, most writers might be content to rest on their laurels. I decided this was the perfect time to chase something I’ve never achieved: bestseller status before I turn eighty.
I’m Chet Day, founder of CasaDay Press, and I’ve given myself exactly three years to accomplish what five decades of professional writing haven’t delivered. After decades as an author of thriller and horror novels—spanning from the underground classic Halo to the recent psychological thriller Counselor—I’ve discovered that audacious goals require unconventional strategies.
My secret weapon? Something extraordinary happens when human creativity teams up with artificial intelligence to tell stories that matter. But more on that in a moment.
The Quest: Why 77 to 80?
You might wonder what drives a 77-year-old man to suddenly decide he’s going to crack the bestseller list before his 80th birthday. Fair question. The honest answer is that life taught me not to waste time on safe goals anymore.
My journey as a writer began long before anyone imagined AI could be a creative partner. I’ve spent decades crafting characters, building suspense, and exploring the darker corners of the human psyche through traditional storytelling. I’ve had modest success, loyal readers, and the satisfaction of seeing my work in print. But that one big breakthrough? That moment when a book truly takes off and finds its massive audience? That’s remained elusive.
Then life handed me an experience that changed everything.
A Personal Turning Point
After losing my beloved wife Ellen following forty-seven years of marriage, I found myself navigating uncharted emotional territory. Writing Ellen: A Memoir of Love, Life, and Grief taught me that the most powerful stories often come from the places where we’re most vulnerable, most honest about what it means to be human.
But that memoir taught me something else: grief doesn’t just break your heart—it breaks your tolerance for playing it safe. When you’ve lost someone that precious, when you’ve stared mortality in the face, wasting time on modest ambitions feels almost insulting to the gift of whatever years remain.
So yes, I decided to chase the dream I’d never quite caught. Call it a midlife crisis at 77, call it stubborn determination, call it the clarity that comes when you realize the clock isn’t just ticking—it’s racing.
The Birth of CasaDay Press
CasaDay Press emerged from a simple but radical idea: if I’m going to make bestseller status happen in three years, I need every advantage I can get. Traditional publishing methods got me this far, but they haven’t gotten me there. Time for some very unconventional strategies.
The name itself reflects this vision—”Casa” suggests home, foundation, the solid ground of human experience I bring to every project. “Day” represents time, urgency, the daily work of chasing this dream while the calendar pages keep turning. Together, CasaDay Press stands for innovation rooted in determination.
What if we could use cutting-edge technology not to diminish human creativity, but to amplify it? What stories become possible when you combine decades of writing experience with AI’s vast literary knowledge and ability to channel authentic voices? Most importantly, what audience might we reach through this collaboration that traditional methods haven’t touched?
Our Strategic Mission
CasaDay Press specializes in thoughtful human-AI literary collaboration—not as a gimmick, but as my competitive advantage in this race against time. We’re not trying to replace human authors or create quick content. We’re exploring what becomes possible when two different kinds of intelligence work together with shared artistic vision and a very specific goal: books that capture readers’ imaginations so powerfully they can’t help but tell others.
Every CasaDay Press publication represents:
- Human editorial vision guiding concept, structure, and emotional truth
- AI capability providing vast literary knowledge and voice authenticity
- Strategic thinking about what readers want and how to deliver it
- Literary merit that stands alongside traditional publishing
- Market awareness that every book is a step toward the larger goal
The Lost Pages Strategy
Our flagship series, Lost Pages, represents more than literary archaeology—it’s my systematic approach to building the readership that could make this crazy three-year goal actually happen. Think of them as fictional documentaries, imagining the private journals, letters, and confessions history’s most compelling figures never intended anyone to see.
From Edgar Allan Poe’s mysterious final week to the private struggles of writers battling addiction, each volume offers intimate access to brilliant minds wrestling with very human challenges. These aren’t just experiments in storytelling—they’re carefully crafted to intrigue new readers while deepening the loyalty of existing fans.
Each Lost Pages release is designed with the larger mission in mind: books that are individually compelling but collectively building toward something bigger.
Why This Matters Now – And Why Now
I’m not just documenting this journey; I’m betting everything on it. Whether I make it to bestseller status by 80 or not, I’m proving that it’s never too late to chase the dream you’ve never caught.
Every collaboration teaches us something new about storytelling, about what it means to be human in an age of artificial intelligence, and about the power of combining traditional craft with innovative thinking. But beyond the literary innovation, there’s something deeply personal about this quest: showing that age doesn’t disqualify you from audacious goals—it might actually be the perfect time for them..
Looking Forward (With a Deadline)
CasaDay Press isn’t just a publishing venture—it’s my vehicle for accomplishing something I’ve wanted for fifty years. We’re proving that literature can evolve, that unconventional methods can serve conventional dreams, and that determination plus innovation might just equal breakthrough.
Whether you’re a longtime lover of literary fiction, someone curious about what an old writer might accomplish with new tools, or a reader who simply wants to see if this crazy plan actually works, you’re part of this experiment. Every reader who takes a chance on our work helps prove that big dreams don’t expire with age.
Personal Note
I’m genuinely curious whether you’ll stick around to see how this turns out. Whether you’re discovering CasaDay Press through our free download of The October Testimonies or you’ve followed my traditional novels for years, your choice to read, share, and recommend these books determines whether this audacious goal becomes reality or remains a beautiful attempt.
The clock is ticking. Every book matters. Every reader counts. And if you’re even slightly curious whether a determined 77-year-old can actually pull off something this ambitious, then we’re going to get along just fine.
Welcome to CasaDay Press. I’m grateful you’re here to see whether this old dog can indeed learn some very new tricks.
Chet Day
Founder, CasaDay Press
Shelby, North Carolina
77 years old and counting…
For media inquiries, collaboration questions, or just to share your thoughts on human-AI creative partnerships, contact us here.