Bootstrap Book Marketing That Actually Works: Free and Low-Cost Strategies for Indie Authors

In my first two posts of this three-part series, I showed you how to spot scams and explained why indie authors are such attractive targets for fraud. Now let’s talk about what you should actually be doing instead: the legitimate, bootstrap book marketing approaches that work when you’re willing to invest time instead of money. … Read more

Why Indie Author Scams Target Vulnerable Writers (And How to Protect Yourself)

In my last post on indie author scams, I dissected a sophisticated email that fooled me for several seconds—a fake Macmillan representative offering to help the memoir I wrote about my late wife reach more readers. Today I want to step back and look at the bigger picture: why indie authors like us are such … Read more

How to Spot Fake Book Marketing Emails: The Scammer Who Pretended to Love My Memoir

I recently received a fake book marketing email that made my 77-year-old heart skip a beat for about five seconds. Someone from Macmillan Publishers—one of the Big Five traditional publishing houses—had apparently read my memoir Ellen: A Memoir of Love, Life, and Grief and wanted to help me reach more grieving readers. On initial quick … Read more