Beyond Search Rankings: The Hidden Benefits of Author Blogging

In the previous two posts I wrote about why most authors shouldn’t blog and when blogging actually works for the few who do it right. But there’s a third angle to this whole conversation that I’ve been wrestling with since I started this series: what are the hidden benefits of author blogging that have nothing … Read more

When Author Blogging Actually Works (And When It Doesn’t)

In the previous post, we had a dose of reality about author blogging–where I basically told most of you to skip it entirely–and if I allowed comments on these posts I suspect we would have seen a predictable mix of responses. Half the messages might have thanked for saying what needed to be said. The … Read more

The Harsh Truth About Author Blogging in 2025

Let me start with something that might sting a little: most of you reading this shouldn’t be blogging. I know, I know. That’s not what you expected to hear from a guy who’s about to spend three blog posts writing about author blogging. But here’s the thing–and this comes from someone who’s been at this … Read more