Why Facebook Engagement Beat a Free Book Giveaway: What 88 Comments Taught Me

On a good day, my typical Facebook post gets a few hundred views and a handful of thumbs. Well, I put one up on a Wednesday morning in July and it did 3,847 views, 404 clicks, and 88 comments. Nearly ten times my normal reach, and I’m still answering comments on it several weeks later. … Read more