Why Facebook Engagement Beat a Free Book Giveaway: What 88 Comments Taught Me

On a good day, my typical Facebook post gets a few hundred views and a handful of thumbs. Well, I put one up on a Wednesday morning in July and it did 3,847 views, 404 clicks, and 88 comments. Nearly ten times my normal reach, and I’m still answering comments on it several weeks later. … Read more

Do Amazon Ads Actually Work for Ebook Marketing?

A Conversation with Claude So there I was yesterday morning, staring at my growing pile of Lost Pages manuscripts and wondering how the hell I’m supposed to get people to actually discover these books once they’re published. At 77, chasing a bestseller dream with a three-year deadline, I can’t exactly rely on word-of-mouth and hope … Read more

Why Your First Book Will Probably Lose Money (And Why That’s Okay)

In my last post I shared some brutal income data relevant to us indie writers that was eye opening, to say the least. More like a poke in the vitreous humor! Well, today I want to dig deeper into something that might sound even more discouraging at first: your first book is almost certainly going … Read more

The Brutal Math Every Indie Author Needs to See

So there I was last week, deep in research for a crazy bestseller quest I keep fantasizing about at 77, when I stumbled across some indie author income numbers that made me put down my coffee and stare at the screen for a good five minutes. Not because the numbers were encouraging–hell no. Because they … Read more