Beyond Search Rankings: The Hidden Benefits of Author Blogging

In the previous two posts I wrote about why most authors shouldn’t blog and when blogging actually works for the few who do it right. But there’s a third angle to this whole conversation that I’ve been wrestling with since I started this series: what are the hidden benefits of author blogging that have nothing … Read more

When Author Blogging Actually Works (And When It Doesn’t)

In the previous post, we had a dose of reality about author blogging–where I basically told most of you to skip it entirely–and if I allowed comments on these posts I suspect we would have seen a predictable mix of responses. Half the messages might have thanked for saying what needed to be said. The … Read more

The Harsh Truth About Author Blogging in 2025

Let me start with something that might sting a little: most of you reading this shouldn’t be blogging. I know, I know. That’s not what you expected to hear from a guy who’s about to spend three blog posts writing about author blogging. But here’s the thing–and this comes from someone who’s been at this … Read more

Is r/selfpublish Worth Your Time? A Brutally Honest Review

Market Intelligence or Where Dreams Meet Spreadsheets? If r/writing is a support group for people who think they might want to be writers, then r/selfpublish is a business seminar for people who’ve decided to take the plunge. The difference hits you immediately when you scroll through the posts. Instead of “How do I know if … Read more

Is Reddit’s r/writing Forum Valuable?

Or a Literary Circle Jerk? So here I am on an early Monday morning, scratching my old head while pondering a question: Is Reddit’s r/writing forum valuable? I’m not scratching because of writing. Heck, I’ve been pushing words around for fifty years, so that particular form of insanity is well-established. No, I’m wondering about my … Read more

How to Create and Test Amazon Ebook Ads: Step-by-Step Guide for Authors

A 77-Year-Old Author Learns the Real Mechanics of Amazon Advertising (So You Don’t Have To) After our conversation yesterday about whether Amazon ads actually work for ebook marketing, I found myself staring at my coffee this morning with a nagging thought: if I’m serious about this bestseller quest, maybe I need to understand exactly how … Read more

Do Amazon Ads Actually Work for Ebook Marketing?

A Conversation with Claude So there I was yesterday morning, staring at my growing pile of Lost Pages manuscripts and wondering how the hell I’m supposed to get people to actually discover these books once they’re published. At 77, chasing a bestseller dream with a three-year deadline, I can’t exactly rely on word-of-mouth and hope … Read more

What Hugh Howey and Amanda Hocking Actually Did Right

Every time someone mentions indie publishing success, two names come up like clockwork: Hugh Howey and Amanda Hocking. And every time, the conversation goes the same way. “Oh, they just got lucky.” “They hit at the perfect time.” “Lightning in a bottle–can’t be replicated.” Well, let me tell you something: I’ve spent considerable time studying … Read more

The Prolificacy Premium: Why One Book Is Never Enough

Here’s a number that’ll either inspire you or make you want to take up woodworking instead: authors earning over $20,000 per month have published an average of 61 books. Sixty-one books! That’s not a typo, and it’s not an accident. Meanwhile, most aspiring authors are still polishing their first manuscript, convinced that if they just … Read more

The 70% vs 35% Royalty Decision That Could Make or Break You

So there I was last week, staring at Amazon’s publishing dashboard for my latest Lost Pages collaboration with Claude, when I hit that moment every indie author faces: the decision regarding Amazon royalty rates that’ll determine whether you get 70% royalties or 35% royalties from Amazon. Most new authors think this is a no-brainer. “Obviously … Read more